The Wonderfactory

Requirements Analysis and Documentation

This is where we work with you to determine the design and functional elements of every major experience on your site.

Strategy

Through face-to-face customer interviews, surveys, card sorting exercises and persona development we'll work with you to develop your site's site map, navigation schema, information flow (taxonomy), and content module elements (if necessary).

Wireframe Development

This is where we'll develop a gray-scale layout of your site's main pages such as your home page, section heading pages, article pages, search results pages, etc. We do it in gray-scale so that you can fall in love with the flow of information, which is most important to your users, before you fall in love with our design.

Testing

Here we'll bring in nine or ten typical site users to make sure they can navigate the site and be successful when they use it.

Design Requirements Documentation

This is a document that defines the rules and standards that your wireframes will adhere to. It's the documentation most helpful to your technology teams as it outlines pixel-perfect code specifications.

Visual Design

This is where all the strategy and planning and thinking come together in a visual experience that sets you far apart from your competitors.